Free for authors
Learn Facebook ads for your books in five short lessons
a free mini course
Each lesson is a 10-minute video with a worksheet and a little homework. One lands in your inbox every three days, so you’re done in about two weeks with a draft campaign for your own book.
Free. Confirm your email and Lesson 1 is waiting in your inbox.
5 video lessons
What you’ll learn
Each lesson builds on the one before, so by Lesson 5 you have a reader, a hook, three ads, and a campaign ready to launch.
Lesson 1
Stop Shouting, Start Whispering
Find the reader you’re talking to. The “okay, why do I care?” test, your reader promise, and why what your reader feels matters more than their age or zip code.
Lesson 2
Tropes Get You Found, Microtropes Get You Chosen
Tropes are what readers search for. Microtropes are why they pick your book over thousands with the same tropes. Turn your best one into an ad hook.
Lesson 3
The 3 Ad Copy Voices That Sell Books
The BookTok friend, the main character, and the author invite. My team writes every book in all three, so each ad brings a different hook.
Lesson 4
Meta Wasn’t Built for Authors
A tour of Ads Manager, the three tabs where the work happens, and which “recommended” settings to skip when your book costs a few dollars.
Lesson 5
Pick Your Scoreboard
ROAS versus ROI, your break-even number, and why the best ads look boring. Decide how you’ll keep score before you launch.
See a lesson
Every lesson comes with a worksheet you can fill in on your computer, so you finish each one with something you can use for your book.
The 10-minute video
The worksheet
How it works
Three steps, and Lesson 1 is in your inbox.
Enter your email above and confirm it.
Lesson 1 arrives right away, with the video and the worksheet.
A new lesson lands every three days until you’ve finished all five.
Taught by New York Times bestselling author and Novel Publicity CEO Melissa Storm
My team runs ads for more than one hundred authors. I teach the way I wish someone had taught me, with clear steps, the exact clicks, and the reason behind each one.
Questions
Is it really free?
Yes. Five lessons, five worksheets, no card needed.
Do I need to run ads already?
No. The course starts at the beginning, and it works whether you’ve never boosted a post or you’ve been running ads for years.
How much time does it take?
About ten minutes per video, plus around 20 minutes of homework.
What happens after the course?
You’ll keep getting my weekly book marketing tips by email, and you can unsubscribe anytime.
Ready to start?
Start the free courseFree Facebook ads mini course for authors
Start the free course